Nearly every product from Johnny And Elles is an often long, experimental process in which Johnny get’s out a spreadsheet, takes notes, explores flour types of fat content, noting tastes and textural differences, and creating a unique product that is distinctly Johnny And Elles. However, the creation of Johnny’s take on Maurice Lenell Pinwheel Cookies had a different approach.
Johnny And Elle went back to memory, since Maurice Lenell is no longer around, and copycat recipes online, though they may be fine cookies, are not in the style of Maurice Lenell Pinwheel Cookies. For over a decade Johnny had been thinking about these cookies, wanting to take a stab at recreating them (even though Johnny notoriously likes to work on his own creating something unique), for the goal of this project was to replicate something that already exists. This recipe was initially created just to have with our morning coffee, a selfish passion project if you will, but we decided to offer them in our line of gourmet cookies.
Turns out there are plenty of Chicagoans and Chicago transplants that truly miss the stiff, rich, slightly salty, hint of cocoa, iconic and classic Maurice Lenell Pinwheel Cookies. What started as a fun experiment during down time, now is an ongoing experiment on crowdsourcing information from customers on what they remember Maurice Lenell Pinwheel Cookies as. Unfortunately, the company went under in the mid 2000’s, so it’s been two decades since having these cookies and it’s all memory reliant from my 22 year old self.
Flavors Of Note: Buttery, Salty Finish, Slightly Sweet, Hint Of Cocoa
Sold in 7 oz gift bags, approx nine to a dozen cookies per bag.
Nearly every product from Johnny And Elles is an often long, experimental process in which Johnny get’s out a spreadsheet, takes notes, explores flour types of fat content, noting tastes and textural differences, and creating a unique product that is distinctly Johnny And Elles. However, the creation of Johnny’s take on Maurice Lenell Pinwheel Cookies had a different approach.
Johnny And Elle went back to memory, since Maurice Lenell is no longer around, and copycat recipes online, though they may be fine cookies, are not in the style of Maurice Lenell Pinwheel Cookies. For over a decade Johnny had been thinking about these cookies, wanting to take a stab at recreating them (even though Johnny notoriously likes to work on his own creating something unique), for the goal of this project was to replicate something that already exists. This recipe was initially created just to have with our morning coffee, a selfish passion project if you will, but we decided to offer them in our line of gourmet cookies.
Turns out there are plenty of Chicagoans and Chicago transplants that truly miss the stiff, rich, slightly salty, hint of cocoa, iconic and classic Maurice Lenell Pinwheel Cookies. What started as a fun experiment during down time, now is an ongoing experiment on crowdsourcing information from customers on what they remember Maurice Lenell Pinwheel Cookies as. Unfortunately, the company went under in the mid 2000’s, so it’s been two decades since having these cookies and it’s all memory reliant from my 22 year old self.
Flavors Of Note: Buttery, Salty Finish, Slightly Sweet, Hint Of Cocoa
Sold in 7 oz gift bags, approx nine to a dozen cookies per bag.
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